Based in Copenhagen, Mads Berg is widely known for his modern art deco style and vintage graphics. His main fields of illustration are posters, brand illustrations, key visuals, editorial illustrations, cover art, and murals. His illustrations are characterized by a style that translates classic poster art, with its iconic language and hand-written fonts, into a modern and timeless look. His clients include Coca Cola, Orangina, San Diego Zoo, Lego, Monocle, and Wired.