Bentley
Bentley
Bentley

Capturing the essence of Bentley’s craftsmanship for a model launch campaign through meticulous detail, cutting-edge CGI, and timeless storytelling.

Project details

Each model demanded exceptional craftsmanship and attention to detail to reflect Bentley’s unparalleled luxury interiors. From the rich textures of walnut and ebony veneers to carbon fiber accents, chrome switchgear, hand-stitched leather, and deep-pile lamb’s wool carpets, every element required a meticulous approach to lighting, reflections, and mechanical accuracy to ensure a flawless and elegant presentation.

The creative process involved a complex assembly of elements, with our CGI designers often crafting components before the final car was even completed. The result was a stunning series of high-fidelity images used across digital and print platforms, capturing the essence of Bentley’s commitment to elegance and innovation.

Client: Bentley

Services

CGI visuals

Art in animation

Visual storytelling

© Pictoria 2025

© Pictoria 2025

© Pictoria 2025