Our CGI motion design team breathed life into key elements of the iconic Chanel flap bag. The approach was to go beyond showcasing craftsmanship by infusing the bag’s elements with a sense of movement and personality. The dazzling gold chain takes center stage, its intricate details enhanced through focused depth of field and a refined, abstract presentation that maximizes the potential of CGI technology.

Through extensive research and development, our team crafted a dynamic visual narrative using Houdini to transform the chain into a living element. Set against a minimalist backdrop of white leather, the chain and the iconic Chanel logo take on a life of their own, radiating timeless luxury and modern innovation.

Client: Chanel