Partnering with Grey London, we set out to illustrate Pantene Pro-V's nourishing effects through detailed CGI. The brief focused on capturing close-up shots of the product interacting with photorealistic hair while maintaining complete control over its behaviour.

After applying the Pro-V formula, our VFX and CGI teams collaborated to create lifelike hair simulations, showcasing the transition from dry and damaged to strong and shiny hair. Leveraging Houdini, we developed solutions that brought this transformation to life, balancing technical precision with visual appeal.

Client: Pantene